Meet our Expert Team Members

"Chairman of Boards Director"

Eng. Muhanned Najm Al-Nuaimi, is the founder and chairman of the Euro Investment Holding Group, which is an establishment that owns a group of factories and real estate investments within the Republic of Bulgaria, European Union countries, and the Middle East.

He began acquiring his experience in administrative and investment work when he worked at the Najm General Trading Group Limited and held the position of General Manager during the period from 1996 to 2000.

He acquired many personal, managerial, and leadership skills, which had a significant impact on drawing the goal he sought to achieve and which has now become a reality and translated into reality. He began working as a partner in the Arabian Atlas Industrial Company during the period from 2000 to 2004.

In 2004, he founded the Balkan Industrial Company, which specializes in the manufacture of various food products and its industrial activity focuses on producing many food products, the most important of which are tomato paste packaged in tin cans, cooked cheeses in tin cans, and sweetened condensed milk in single metal cans with the advantage of obtaining the attribute of (the sole product), meaning that it is the only company that produces it, in addition to many various food varieties of high quality.

This allowed him to open doors for networking and establishing relationships with entrepreneurs from various industrial fields, which bore fruit in the early 2007s by developing the nature of his business by owning the Balkan Agricultural Company in Sofia, Bulgaria, which is a registered trademark since 1937, and with his personal interest in the agricultural field, where the company distinguished itself as owning the largest specialized factory in the process of processing vegetables and fruits, which was recently built in Pazardzhik and equipped with the latest technologies and modern machines.

The Balkan Agricultural Company obtains the necessary raw materials to process tomato paste from fresh tomatoes, in the Pazardzhik area - Plovdiv, known for being one of the best types of fertile agricultural land for growing tomatoes. The Bulgarian Balkan Agricultural Company has been a member of the Bulgarian Fruit and Vegetable Processing Companies Association since April 2017.

As an extension of the expansion of this industrial activity in all its branches in the field of food industries and his belief in the necessity of achieving the strategic vision of the industrial expansion process in the production lines, the solid foundations were laid to start the process of outlining the broad lines of announcing the ownership of the Bulgarian trademark (Lacrima), which was established in 1959, and is one of the most experienced dairy producing companies in the Republic of Bulgaria, and has extensive experience in producing traditional white Bulgarian cheese and high-quality Kashkaval cheese, in addition to butter. The goal was achieved by establishing a factory outside the Bulgarian borders, which ranks second on the territory of the Hashemite Kingdom of Jordan within the borders of the free zone in the Zarqa region to export and supply the markets of the Middle East and the Arabian Gulf with a wide range of our various products manufactured with extreme accuracy and high-quality care using the finest ingredients and the best packaging and packaging methods.

His firm message has always been to his team wherever they are, that we are committed to enriching the daily lives of our customers by excelling in providing a wide and innovative range of high-quality products, and by focusing on applying the highest standards to ensure meeting our customers' dietary needs and well-being as our top priority. Additionally, we strive to build strong and long-term partnerships with all our stakeholders, and thanks to his guidance and supervision, our brand has spread across the Middle East, North Africa, Europe, and the Arab Gulf countries.

At Lacrima, we believe that to maintain the journey of success, we need to invest in individuals. For this reason, we do not only invest intensively in the technological advancement of our production facilities, but we also focus on attracting, developing, motivating, and retaining the best talents. Talent is our main asset and our most precious competitive advantage.

Our products from the cheese category at Lacrima Dairy Industry have won two gold medals during their participation in the "Milk World" international food exhibition in the Bulgarian capital, Sofia, in 2014. Additionally, they obtained the International Food Standard (IFS) certification, which is the highest international production standard for quality and hygiene.

Eng. Al-Nuaimi is affiliated with many memberships in chambers of commerce and international unions, including:

•  Member of the Chamber of Commerce of Baghdad, Iraq.
•  Member of the Iraqi Industries Union.
•  Member of the Arab Businessmen Union, Jordan.
•  Member of the Chamber of Commerce and Industry of Bulgaria, Sofia.
•  Member of the Jordan Chamber of Commerce and Industry.
•  Member of the International Chamber of Commerce, Jordan.
•  Member of the Jordanian Businessmen Association.
•  He obtained an investment class (A) for the food factories sector in the Republic of Bulgaria.
•  He obtained an investment class (A) for the food factories sector in the Hashemite Kingdom of Jordan.

Furthermore, to continue the journey of success and excellence, he was recently honored by His Excellency President Rumen Radev, President of the Republic of Bulgaria, by awarding him the gold prize in appreciation of our products and services that meet the highest standards of quality and excellence.

Lacrima takes pride in being a pioneer in this industry by transferring its experience from generation to generation and continuously relying on the latest industry technologies. Our motto "Maturity leads to happiness" is embedded in our products.

We are proud and grateful to be part of an innovative workplace that supports talent. Without his possession of numerous skills in administrative, industrial, followed by international trade and marketing coupled with the world of software and digital economics, and thanks to his strategic vision and vast experience in the field of food industries, our products have become a tough and benchmark compared to competing products. With Lacrima, we advance, and working with Lacrima is success in itself.

"Chief Executive Officer"

Sarah Muhanned Al Nuaimi was born on January 25, 1995, in Baghdad. She is the CEO of Lacrima Dairy Industry - Middle East, a subsidiary of Euro Investment Holding Group.

She received her secondary education in Sofia, the capital of Bulgaria, and graduated from the Lebanese School "Gibran Khalil Gibran" in Sofia in the scientific field. She then pursued a degree in pharmacy from Petra University, graduating in 2019. In addition, she obtained a master's degree in business administration from the German Jordanian University in 2023.

Her professional career began in companies affiliated with the Euro Investment Holding Group, which owns a group of factories and real estate investments in Bulgaria, European Union countries, and the Middle East.

Sarah Al Nuaimi's positions in the Euro Investment Holding Group have been diverse. She first served as Business Development Manager in Sofia (2017-2019), then moved to Lacrima - Middle East as the Commercial Manager for the company in Jordan from 2019 to 2020. Today, she serves as the CEO for the Middle East region at Lacrima Dairy Industry since 2020. She is one of the leading women in the business and investment sector in the food industries. We at Lacrima are proud to have been part of this distinguished region for over a century. From Jordan to Egypt, Saudi Arabia, the United Arab Emirates, Lebanon, and Syria, her journey during the founding phase was characterized by significant investments in our employees and operations. Her steadfast conviction has always revolved around the necessity of continuing to lead impactful innovation and embracing digital and technological transformation across these countries without compromising our social responsibility towards communities and contributing as much as possible to relief efforts when needed.

With confident steps, she walks as a leader, her faith and confidence in her team being a harmonious melody of outstanding competencies and promising talents, serving as the cornerstone of our success. She reinforces their diligent and continuous efforts to solidify Lacrima's leading global position, constantly encouraging the advancement of women in leadership and supervisory positions, serving as a role model for us all through her continuous support, affirming that women excel in the world of trade today. This is the primary support factor she provides us, increasing our optimism about our future vision.

Today, Lacrima's product range includes over 30 customer-favorite food products enjoyed by consumers around the world, spanning various categories such as cooked cheddar cheeses, spreadable cream cheeses (original flavor, cheddar flavor, flavored with hot pepper/garlic and herbs/olive and thyme), salted and aged white cheese made from high-quality Bulgarian milk, aged Bulgarian yellow cheese (kashkaval), sweetened condensed milk, butter and cream cheese, evaporated milk, cheddar sauce (original flavor, flavored with hot pepper jalapeno, special flavor for dipping), cream (original flavor, flavored with honey, strawberry, banana), cream cheese (original flavor, flavored with honey, strawberry, banana), and many other products designed to meet the tastes of all our customers.

At Lacrima, we believe in transforming ideas and potential into tangible successes and achievements in reality. With national faith, we will chart a clear path through our strategy and continuously develop our plans to contribute to achieving comprehensive economic growth, God willing. Our aim is to reach the satisfaction of our customers, meet their needs, and make them happy, which has only increased our determination towards growth, human talent development, and innovation stimulation to achieve a bright and prosperous future.

Thanks to her guidance and insightful vision, we have been able to establish the common values foundation for our goals, represented by launching the power of food to improve the quality of life for everyone, today and for future generations. We constantly strive to build and develop our business and activities for the benefit not only of our company but also individuals, communities, and families alike. This stems from our true belief that this constitutes an essential link to the long-term success of our business.

Over the years, Dr. Al Nuaimi has drawn the lines of success for us in building trust and credibility with our suppliers, business partners, local institutions, civil society, and government entities. This reflects her deep-rooted belief in the power of collective efforts and partnerships to drive positive and sustainable change in our communities. We have achieved significant milestones in the field of sustainability this year as a result of our employees' dedication and unity. We would like to express our gratitude for their hard work and commitment during a challenging year, and we are confident that behind every determination lies a driving force, and with the strength of that driving force, determination is strengthened. This is what distinguishes our employees, as we will be able to achieve our goals faster than expected.

Finally, adhering to our principles is one of the most important drivers of success and our fuel to face challenges and overcome obstacles. To provide services that meet and fulfill the aspirations of Lacrima's stakeholders, consumers, and partners, we work diligently to harness our capabilities and knowledge to continue being unique leaders in producing and marketing our dairy products and derivatives. We believe that our successful leading position relies on providing distinctive food products and services to our customers, achieving our employees' aspirations through optimal investment in our human resources and integrating them with advanced technologies, while preserving the environment and safety, coupled with several key values and objectives including a healthy environment, strong and valuable relationships, advanced sustainability, and full transparency.

"Chief Financial Officer"

 After more than twenty years in financial management and administrative affairs in the business environment, Mr. Hussein Al-Baz embarked on his professional journey as the Administrative and Financial Manager at Lacrima Dairy Products Company starting from February 23, 2021. He possesses extensive experience in both financial and administrative fields, holding a Bachelor's degree in Accounting from Amman Al-Ahliyya University in Jordan, obtained in 2001.

"Information Technology Manager"

Anas Freihat was an active, open-minded and ambitious person, who has an extensive understanding of western and Eastern cultures. He possess exceptionally good interpersonal and administration skills. He is proven to be both a team leader and a team player, demonstrating the ability to motivate, and co-ordinate to achieve outstanding performance. He is versatile and quick learner with the capability of adapting to new or developing environments at ease. His Career objective is Work in a company that aspire to work, taking advantage of what he has learned in Computer Engineering has a chance to contribute effectively to the success of the organization in the future, which would on the success Profile. 

Freihat expert in Software Development industry in addition to Project Management, Resources Planning and Development with more than 11 years of experience.

He enjoy leading teams to build and grow innovative products with the power of the cloud and big data in multiple markets around the world. Technical Advisor/TechLead at Azure Rapid Response Data and AI team. Quantum Computing, AI IoT enthusiast that has experience as an Escalation Engineer at Microsoft Endpoint Manager ConfigMgr, previous Design and Technical Hands-on of complex IT projects in Active Directory, Messaging, Server Virtualization, Desktop Virtualization, System Management, Protection and Storage Systems with all Implementation Scenarios and Disaster Recovery Solutions. holds Microsoft Certified Trainer (MCT) and he has high Training and Presentation skills, he has consulted, Supported and trained many IT Professionals.

He currently certified with several Microsoft technologies, Such as Private Cloud, Active Directory, Desktop Virtualization, Exchange and Windows Server. A dedicated Head of Department with 3+ years of experience in all aspects of Product and Project management and development.

Over his years of experience, he has worked with and led teams to achieve maximum productivity to deliver products in environments of accelerated development, additionally he has cross functional skills in user experience, project management, software engineering, marketing, community management, SEO and UI:UX Design. A position in System Engineer with focus on the world of web and mobile, enabling me to bring highest value through a range of skills and qualifications and following my passion for creating meaningful and successful products.

"Public Relations and Marketing Manager"

Mr. Tareq Al-Atyiat , he currently holds the position of Public Relations and Marketing Manager. He contributed to raising awareness to promote the company's brand and developing effective marketing strategies. He possesses strong communication skills and contributed to the development and implementation of practical workshops, as well as participation in external campaigns to promote the Lacrima brand.

He holds a Bachelor's degree in Accounting (2012) from Al-Zarqa Private University. His success led him to join the Lacrima Dairy team, starting in the financial department. He progressed through various positions and eventually became the Head of the Finance Department, demonstrating competence and the ability to work as a team. Due to his significant efforts, he became the Manager of the Public Relations Department. Given the great responsibility entrusted to him, it was necessary to work harder to provide great achievements that accompanied the company’s successes. He had a clear imprint in assuming the presidency of the public relations department with partners and external customers to consolidate and expand the base of dealing to show the company in its best image and to be the focus of attention of other competing companies. Success is not easy, so skills must be developed to meet any work requirements.

This was accompanied by him obtaining the SAP Business certification for managing business processes and developing solutions that facilitate effective data processing.

His achievements are based on expanding knowledge and developing communication methods, building a diplomatic base in dealing with various segments of society. He received an award from the Sharhabeel Bin Hassneh Battalio for his contributions to social responsibility.

He currently leads the marketing team in managing advertising and marketing campaigns within the Kingdom through ministries, companies, and their representatives. He also organizes external participation in international exhibitions related to the food industry, collaborating with the sales department to provide necessary support for promoting the company's brands and achieving the strategic vision, aiming to contribute to local and global markets for food security.

"Supply Chain Manager"

Mechanical Engineer who carries both high-level certificates in Certified International Supply Chain Management (CISCM), & Certified Professional Project Management PMP. Meera has proven success in developing and implementing supply chain plans and managing several high-value supply chain projects. 

With an impressive professional track record of achievements, Meera occupied several managerial and strategic positions in many semi-governmental & private sector companies specialized in providing transportation, solar energy, industrial & contracting services.

Meera is recognized for being a reliable supply chain manager with extensive experience guiding a vision for success through optimized operations and resource allocation. Analytical leader who increases material quality while reducing costs of production. Punctual professional focused on on-time, accurate project delivery. Meera is also known as an esteemed negotiator and communicator; she is known for her ability to effectively build and maintain strong relationships with local and international parties.

"Office Manager"

Raghida Al-Atwani currently holds the position of Office Manager at Lacrima Dairy Industry. She holds a Bachelor's degree in Management Information Systems from Al-Zarqa University and a Diploma in Secretarial and Office Management from Amman University College / Al-Balqa Applied University. With over twenty years of extensive experience in administrative work in both the public and private sectors, her expertise spans various administrative and executive tasks typically handled by office managers, as their role is ubiquitous across all sectors of the economy. This adaptability has been key to her success and her ability to thrive in diverse work environments.

Her professional journey began at the King Abdullah II Design and Development Bureau (KADDB) where she spent seven years executing a variety of tasks and responsibilities, including administrative assistant roles, exhibition coordination, and participation in international defense exhibitions as part of the preparation and organization committee. This enabled her to bridge the gap between office-based and fieldwork duties.

Transitioning to the private sector, Raghida joined Princess Sumaya University for Technology, serving in the presidential cadre as the Office Manager for 9 years. Here, she gained extensive experience in diverse academic administrative work, which merged management with technology. From her perspective, managing diversity in the workplace is an organizational, social, and cultural strategy aimed at fostering a culture that refines the personalities of employees, appreciates their ideas and suggestions, and provides them with equal opportunities and resources to achieve common goals.

Her diverse experiences expanded further as she moved within the university's faculties and departments, including Engineering and Business, in addition to her involvement in committees and event management, such as the social committee and the annual student graduation ceremony. This added a valuable experience in the fields of media, communications, and public relations.

Raghida has dedicated herself to administrative work, integrating it into her academic and professional life. She represented her company in international and local exhibitions to support its vision of empowering Jordanian youth, enhancing their capabilities at various levels, and positioning them in leadership roles without fear of failure, as it is the key to success. Her steadfast belief is that diversity in the workplace does not only mean diversity in the workforce but also in the work itself. Diversity signifies a rich tapestry of cultures, backgrounds, experiences, and competencies that add real value to your organization. Let us make our work environment a nurturing ground for diversity and a source of sustainable competitiveness. Because team culture is the key to achieving the company's goals and translating its noble mission into reality.

"Sales Manager"

With a passion for sales and a commitment to continuous growth, Eng. Suhaib Alhanandeh serves as the Sales Manager at LÀCRIMA DAIRY. Suhaib's journey from earning a Bachelor's degree in Mechanical Engineering at Al-Balqa' Applied University to pivotal roles in the sales arena showcases his dedication and diverse skill set.

Suhaib's career path has woven through influential roles, from Account Manager at Zain Jordan to Senior Sales Executive positions, culminating in his current role at LÀCRIMA DAIRY.

Since joining the team in January 2023, Suhaib has played a role in reshaping the sales landscape at LÀCRIMA DAIRY. Through collaborative efforts and a shared vision, the team saw an inspiring 300% surge in sales revenue, a testament to collective dedication rather than individual achievement.

Suhaib prioritizes nurturing client relationships, contributing to the expansion of the client base and fostering enduring partnerships that have solidified the company's market presence.

Known for fostering unity within the sales team, Suhaib fosters a culture rooted in respect and a commitment to ethical sales practices. During challenging global disruptions, he led the team with a collaborative approach, guiding them towards success.

An advocate for innovative thinking, Suhaib continuously explores creative methods to amplify the brand's image and market penetration. His supportive nature extends beyond sales, offering crucial assistance to various departments, leveraging client relationships to address organizational challenges.

He values a comprehensive approach, conducting thorough market studies and actively listening to evolving market dynamics. His engagement in market activities ensures the company's visibility and resonance with stakeholders.

Aligned with LÀCRIMA DAIRY's dedication to innovation and environmental responsibility, Suhaib mirrors the company's commitment to stringent standards and cutting-edge technology, driven by a commitment to continuous improvement.

Motivated by a desire to contribute positively to the industry, Suhaib is committed to leaving a lasting legacy, working diligently to fortify LÀCRIMA DAIRY's position as a beacon of quality and innovation in the market.

" Plant Manager "

Mohammad Suleiman Alrousan, a Jordanian plant manager with over twelve years of experience in the industry, is currently working as a Plant Manager at Balkan Industrial Company. He has worked in various roles such as Production Manager, Quality Manager, Filling Senior Supervisor, and team leader of research and development at Teeba Investment Company –International Diary Juice. Alrousan's work philosophy emphasizes the importance of creating a conducive work environment for employees from diverse backgrounds.

Alrousan has experience in managing teams and problem-solving in sophisticated institutions. He believes that employees learn in different ways and creates a service-oriented atmosphere that encourages learning. He uses various learning tools to explain concepts in multiple ways, requiring effort, patience, time, and commitment from both staff and supervisor.

Alrousan expects high-quality work from his employees and believes that they live up to their supervisor's expectations. He has been rated superior in working relationships with employees and promoting interest in serving the public. He has excellent experience in analyzing and investigating complaints and problems that occur in the plant before, during, and after the manufacturing process.

Alrousan takes pride in the quality of his service and keeps in mind company guidelines and policies when finding solutions to problems facing his department.

In summary, Mohammad Suleiman Alrousan is a plant manager with a Bachelor's degree in Agricultural Engineering with a specialization in Nutrition and Food Technology. His duties include planning, organizing, and running optimum day-to-day operations, collecting and analyzing data, increasing production capacity and flexibility, responsible for product quality and on-time shipping, and maintaining a positive employee relations environment.

"Planning, Research and Development Manager"

Planning, Research, and Development Manager at Balkan Industrial Company (Oct 2020 - Present),

Responsible for planning and organizing production schedules, assessing project and resource requirements, and developing and implementing new food quality control programs. Conducts research and development activities to identify cost-reduction opportunities and create new recipes. Prepares daily, weekly, and monthly reports on quality, production, and stability of products. Analysis and investigates production issues and complaints.

Education Information: 

B.Sc. Degree in Chemical Engineering at Jordan University for Science and Technology.

Previous Experience:

Production Manager at Balkan Industrial Company (Mar 2020 - Oct 2020) : 

Responsibilities similar to the current role, with a focus on production scheduling and resource management.

Quality Manager at Balkan Industrial Company (Mar 2018 - Dec 2019) :

Ensured adherence to quality standards, compiled quality reports, developed new quality control programs, and responded to quality issues.

Held various quality control and engineering roles in other companies since 2013, demonstrating a strong track record in quality management and food safety.

"Projects Development Manager"

Eng. Mohammad Al-Hanandeh currently holds the position of projects development manager at the Lacrima Dairy Company. In 2016 he held the position of Electrical Site Engineer at Sadeen Contracting Company Limited. He held the position of Operation and Maintenance Manager (Jan 2016 - Jun 2020).

In addition to his experience in Jordan, Eng. Al Hanandeh gained comprehensive international experience through traveling and working in different countries such as Bulgaria, Turkey, Italy, UAE, and more. This expanded his extensive knowledge and experience within the Lacrima team.

Eng. Al-Hanandeh holds the position of Projects Development Manager in Bulgaria and in turn contributes to developing and improving dairy processing lines. He is working on expanding and diversifying the production of Lacrima products and following up on the factory expansion procedures and all the works and procedures involoved in the projects.

Eng. Al-Hanandeh  helped establish the Lacrima factory in Jordan in 2016. He has achieved tangible successes throughout his career at Lacrima, notably through the enhancement of factory production lines within maintenance, factory management , and projects management. He is committed to high professional project management standards and oversees a projects development team with a dedicated approach that reflects the harvest of his experience in modern administrative leadership methods.

Eng. Al-Hanandeh has communication skills, along with human resource management, logistical, analytical, time management skills, management skills, and team management skills, enabling him to interact optimally with various work teams at Lacrima's factory. Eng. Al-Hanandeh prioritizes supplier relationships, contributing to the expansion of the suppliers for the dairy processing line.

Eng. Al-Hanandeh has long and extensive experience in project management, machine maintenance, logistics, and accounting costs. Eng. Al-Hanandeh holds a B.Sc. Degree in Mechatronics, Robotics, and Automation Engineering from the University of Jordan (2016). Eng. Mohammad also holds some professional certifications (PMP, PPM …etc.).