"Chief Executive Officer"
Sarah Muhanned Al Nuaimi was born on January 25, 1995, in Baghdad. She is the CEO of Lacrima Dairy Industry - Middle East, a subsidiary of Euro Investment Holding Group.
She received her secondary education in Sofia, the capital of Bulgaria, and graduated from the Lebanese School "Gibran Khalil Gibran" in Sofia in the scientific field. She then pursued a degree in pharmacy from Petra University, graduating in 2019. In addition, she obtained a master's degree in business administration from the German Jordanian University in 2023.
Her professional career began in companies affiliated with the Euro Investment Holding Group, which owns a group of factories and real estate investments in Bulgaria, European Union countries, and the Middle East.
Sarah Al Nuaimi's positions in the Euro Investment Holding Group have been diverse. She first served as Business Development Manager in Sofia (2017-2019), then moved to Lacrima - Middle East as the Commercial Manager for the company in Jordan from 2019 to 2020. Today, she serves as the CEO for the Middle East region at Lacrima Dairy Industry since 2020. She is one of the leading women in the business and investment sector in the food industries. We at Lacrima are proud to have been part of this distinguished region for over a century. From Jordan to Egypt, Saudi Arabia, the United Arab Emirates, Lebanon, and Syria, her journey during the founding phase was characterized by significant investments in our employees and operations. Her steadfast conviction has always revolved around the necessity of continuing to lead impactful innovation and embracing digital and technological transformation across these countries without compromising our social responsibility towards communities and contributing as much as possible to relief efforts when needed.
With confident steps, she walks as a leader, her faith and confidence in her team being a harmonious melody of outstanding competencies and promising talents, serving as the cornerstone of our success. She reinforces their diligent and continuous efforts to solidify Lacrima's leading global position, constantly encouraging the advancement of women in leadership and supervisory positions, serving as a role model for us all through her continuous support, affirming that women excel in the world of trade today. This is the primary support factor she provides us, increasing our optimism about our future vision.
Today, Lacrima's product range includes over 30 customer-favorite food products enjoyed by consumers around the world, spanning various categories such as cooked cheddar cheeses, spreadable cream cheeses (original flavor, cheddar flavor, flavored with hot pepper/garlic and herbs/olive and thyme), salted and aged white cheese made from high-quality Bulgarian milk, aged Bulgarian yellow cheese (kashkaval), sweetened condensed milk, butter and cream cheese, evaporated milk, cheddar sauce (original flavor, flavored with hot pepper jalapeno, special flavor for dipping), cream (original flavor, flavored with honey, strawberry, banana), cream cheese (original flavor, flavored with honey, strawberry, banana), and many other products designed to meet the tastes of all our customers.
At Lacrima, we believe in transforming ideas and potential into tangible successes and achievements in reality. With national faith, we will chart a clear path through our strategy and continuously develop our plans to contribute to achieving comprehensive economic growth, God willing. Our aim is to reach the satisfaction of our customers, meet their needs, and make them happy, which has only increased our determination towards growth, human talent development, and innovation stimulation to achieve a bright and prosperous future.
Thanks to her guidance and insightful vision, we have been able to establish the common values foundation for our goals, represented by launching the power of food to improve the quality of life for everyone, today and for future generations. We constantly strive to build and develop our business and activities for the benefit not only of our company but also individuals, communities, and families alike. This stems from our true belief that this constitutes an essential link to the long-term success of our business.
Over the years, Dr. Al Nuaimi has drawn the lines of success for us in building trust and credibility with our suppliers, business partners, local institutions, civil society, and government entities. This reflects her deep-rooted belief in the power of collective efforts and partnerships to drive positive and sustainable change in our communities. We have achieved significant milestones in the field of sustainability this year as a result of our employees' dedication and unity. We would like to express our gratitude for their hard work and commitment during a challenging year, and we are confident that behind every determination lies a driving force, and with the strength of that driving force, determination is strengthened. This is what distinguishes our employees, as we will be able to achieve our goals faster than expected.
Finally, adhering to our principles is one of the most important drivers of success and our fuel to face challenges and overcome obstacles. To provide services that meet and fulfill the aspirations of Lacrima's stakeholders, consumers, and partners, we work diligently to harness our capabilities and knowledge to continue being unique leaders in producing and marketing our dairy products and derivatives. We believe that our successful leading position relies on providing distinctive food products and services to our customers, achieving our employees' aspirations through optimal investment in our human resources and integrating them with advanced technologies, while preserving the environment and safety, coupled with several key values and objectives including a healthy environment, strong and valuable relationships, advanced sustainability, and full transparency.
