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06 // Middle East Branch - Kingdom of Jordan

Lacrima Dairy Industry Ltd board of directors, on Dec. 14, 2020, approved the investment plan to enter the Middle East market in the Kingdom of Jordan.

The plan will enable Lacrima Dairy Industry Ltd to offer its consumers high-quality local dairy products, the statement added.

The plan will be achieved through leveraging the company's existing milk supply to the market and route-to-market infrastructure.

The move entails an initial investment of EUR 50 million, financed from LÀCRIMA's operating cash flows, to build a new end-to-end production plant, from milk collection to cheese production to deliver ready packaged branded dairy products.

The move will expand the firm's product offering and contribute to the food security agenda as per the Kingdom's Vision 2030.

 

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