Discover the story behind our journey and growth over the years.
Lacrima’s story starts in 1959 with the opening of a state-owned dairy plant in Pazardzhik. Located near the Rhodope Mountains, the region offered ideal conditions for collecting high-quality Bulgarian milk. The factory quickly became one of the largest in the country, producing traditional white brined cheese, yellow cheese (kashkaval), yogurt, and butter.
In the 1960s, the factory expanded, introduced modern technologies, and came under the oversight of various national organizations such as DSO “Rodopa” and later DSO “Serdika.” Production scaled up rapidly, including traditional products like white brined cheese, yogurt, and kashkaval (yellow cheese). In 1980, the factory introduced cream cheese production, marking its first foray into soft dairy specialties.
In 1980, Lacrima became one of the first dairies in Bulgaria to produce cream cheese. Made from 100% natural milk, with no preservatives or stabilizers, this product became a brand signature and remains a customer favorite today.
In 1997, the company was privatized. “Mlechna Promishlenost-96” AD acquired 70% of the shares, and the company was renamed to “Mlechna Promishlenost – Pazardzhik” AD. This marked the start of major investments in milk collection, processing equipment, and factory development.
In 1999, the LACRIMA trademark was officially registered. The name, meaning “tear” in Italian, symbolized purity and tradition. That same year, the company modernized its facility in Velingrad to meet EU production and export standards, while expanding its product range.
By the end of 2003, Lacrima completed a €1.8 million modernization project at its Pazardzhik factory. Nine new production lines were installed, daily capacity increased to 80 tons, and new innovations like goat cheese, low-cholesterol products, and probiotic desserts were introduced.
Lacrima expanded its operations with a new factory in Jordan, producing cream cheese and labneh tailored for Middle Eastern markets. The Pazardzhik plant also saw the integration of robotic systems to enhance efficiency and hygiene.
Lacrima launched a range of probiotic cheese balls and goat butter, catering to health-conscious consumers worldwide. These products were celebrated for their nutritional benefits and adherence to natural, traditional methods.
To support its growing global presence, Lacrima is expanding its operations to meet the demands of international markets. With new products tailored for diverse tastes—such as labneh for the Middle East and health-conscious probiotic options for Asia—the company is cementing its position as a leader in the global dairy industry.
Lacrima remains committed to sustainable growth. The renovation integrates energy-efficient machinery and eco-friendly processes, reflecting its responsibility toward the environment and future generations.